What we do — Origination

Deal origination for partner advisors.

We handle deal origination for M&A advisory teams — identifying targets, preparing the pitchbook, and delivering it pitch-ready. Our pricing is structured so we win when you win.

A four-step engagement.

01

Identify the target

AI-augmented search across company data, sector signals, and proprietary intelligence. Surfaced against a defined buy-box or sell-side mandate profile.

02

Prepare the pitchbook

Financial profile, sector framing, buyer logic, preliminary valuation. Delivered as a pitch-ready document, not a raw data pull.

03

You pitch to win

You take the target to the seller or buyer with your relationship, your license, and your brand. The mandate is yours.

04

Aligned as partners

Our pricing is structured to keep our economics aligned with yours. There is no conflict between what is good for you and what is good for us.

Finished deliverables, pitch-ready.

01

Target identification aligned to your sector, geography, size, and strategic profile

02

Pitch-ready pitchbook with company profile, financial framing, and buyer or seller logic

03

Initial valuation and scenario framing to support the conversation

04

Optional execution-support services once you hold the mandate

05

Pricing structured to keep our economics aligned with yours — we act as a partner in the outcome

Built for the firms running the mandates.

M&A boutiques and corporate finance advisors

Extend origination reach without scaling an in-house research team.

Independent bankers

Proprietary deal flow delivered as finished opportunities, not raw lists.

Licensed institutions

Pre-packaged pitch opportunities that slot into your mandate workflow.

PE firms and strategic acquirers

Off-market targets matched to your buy-box. See the investor programme.

What is deal origination?

Deal origination is the process of identifying, qualifying, and preparing M&A targets before a formal mandate is secured. For M&A advisors and investment bankers, origination determines deal pipeline quality — the ability to bring new opportunities to clients and principals is what separates productive boutiques from reactive ones.

Systematic origination goes beyond referral networks. It requires sector-specific research, financial screening, and a structured process for building pitchbooks that are ready to present to a target's ownership. Amafi provides this origination infrastructure as a service for partner advisory firms — covering Asia Pacific markets including Japan, South Korea, Australia, Singapore, Hong Kong, India, and Southeast Asia cross-border corridors.

For boutique M&A advisors and corporate finance teams, the economics of outsourced origination support are straightforward: instead of building an in-house research function to identify and qualify targets, the advisor leverages Amafi's origination capability on an outcome-aligned basis. Amafi only earns when a transaction reaches completion — keeping incentives aligned with the advisor's mandate success.

Deal origination is distinct from execution support. Origination covers everything before the mandate is signed — target identification, financial profiling, pitchbook preparation, and initial sector context. Execution support begins once the mandate is in place: CIM drafting, financial modelling, buy-side research, diligence operations, and process management. Partner advisors can engage Amafi for origination only, execution only, or both, depending on where capacity constraints sit. Learn more about how Amafi fits into the broader M&A workflow for advisory firms.

Next step

Build deal flow with us.

Start a conversation about the targets, sectors, or geographies you want coverage in. We come back with a fit assessment and a commercial proposal.

Partner with Amafi