Amafi is the confidential marketplace for M&A.
We privately match business owners with qualified investors using AI — under the owner's control, never on a public listing. AI builds the materials and runs the data room; a licensed advisor closes the deal. Free to join.
Operating principles
Built different, on purpose.
Built from deal work
Amafi was built around the recurring work that slows real sales down: matching the right buyers, building the materials, running diligence, and managing the process.
Confidential by design
Owners are matched privately to qualified buyers, never listed or broadcast. The seller controls who sees their business, what they see, and when.
Marketplace, plus licensed advisory
Amafi runs the marketplace and AI tooling; licensed advisors run the regulated deals. Lyndon Advisory is our in-house founding advisory partner.
Why Amafi exists
Selling a private company is the most important transaction of an owner's life — and the market makes it hard. Good businesses are matched to buyers through whoever the owner happens to know, materials take weeks to prepare, and the whole process starts by exposing the company before the owner is ready.
Amafi was created to fix that with a confidential, AI-powered marketplace. Owners are matched privately to qualified investors that actually fit, AI builds the teaser, CIM, model, and data room in hours, and a licensed advisor runs the deal to close. Nothing is public, and the owner controls every step.
Amafi operates the marketplace and the tooling; it does not hold mandates. Licensed advisory is run by partner firms, with Lyndon Advisory as the in-house founding partner. The long-term ambition is to be the infrastructure for how private-company M&A actually happens.
Leadership
Built by M&A experts.
Daniel Bae
Founder & CEO
17+ years in M&A · US$30bn+ transaction value
Institutional M&A experience across Citi, Moelis / MA Financial, and ANZ — sell-side mandates, acquisitions, capital markets, leveraged finance across Australia, Asia, and Europe.
Founded Amafi to build the software and workflow layer he wished more deal teams had: systems that reduce manual drag and improve output across the full process — built by people who have actually run the deals.
LinkedIn →Talk to Amafi.
Whether you are an owner exploring a confidential sale, an investor wanting matched deal flow, or an advisor seeking mandates — tell us what you need.
See who'd buy your business →