Amafi maps the technology layer of M&A and finance.
Evidence-led profiles, comparisons and workflow research for people deciding which AI, data and software products belong in a finance or deal process.
Operating principles
Three rules for a useful index.
Organized by workflow
Amafi starts with the job: sourcing, research, CRM, diligence, data rooms, execution or legal review. Products are not compared across unrelated categories.
Evidence is visible
Every tool profile identifies its primary source and review date, and separates provider claims from Amafi’s editorial assessment.
Commercial context disclosed
Providers cannot buy rankings. Ownership, sponsorship and affiliate relationships are labeled wherever they could influence a reader’s judgment.
Why Amafi exists
Finance teams are being sold an expanding list of AI products, data platforms and workflow systems. Their category labels often overlap even when the products solve very different jobs, and enterprise pricing is frequently difficult to compare before a sales process.
Amafi exists to make that market legible. Each product is placed in a workflow, described using current first-party evidence and assessed for likely fit and limits. Providers can submit facts, but they cannot publish themselves automatically or buy the editorial conclusion.
The next layer is verified intelligence: richer provider facts, dated fundraising signals, public demos and structured experience from verified users. Amafi’s assessment, provider-supplied information and user experience will remain visibly separate so readers always know who is speaking.
When research becomes action, Amafi keeps the destinations explicit. MergerMatch is an affiliated platform for private SME matching and sale-preparation tools. Lyndon Advisory is the human valuation and M&A advisory destination. Those relationships are disclosed because reader trust depends on seeing the commercial context.
Leadership
Transaction experience, applied to software.
Daniel Bae
Founder & CEO
17+ years in M&A · US$30bn+ transaction value
Institutional M&A experience across Citi, Moelis / MA Financial, and ANZ — sell-side mandates, acquisitions, capital markets, leveraged finance across Australia, Asia, and Europe.
Founded Amafi to make the M&A and finance technology market easier to evaluate: what each product actually does, which team it fits, where its boundaries sit, and what evidence supports the profile.
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